U.S. Polo Assn. Celebrates 135 Years of Sporting Excellence
This milestone was marked with exclusive events, a commemorative collection, and a dynamic brand campaign, reinforcing its enduring influence in the world of polo.
In equestrian sports, few names evoke the same sense of heritage and prestige as U.S. Polo Assn. As the official brand of the United States Polo Association (USPA), it has long been synonymous with the refined excitement of polo. Established in 1890, the USPA has been pivotal in cultivating and promoting polo across North America and beyond.
Marking its 135th anniversary, U.S. Polo Assn. launched a global tribute, celebrating the sport’s rich history while embracing its dynamic future. This milestone was more than just a nod to the past—it was a statement of evolution and innovation. The commemoration featured exclusive events, a limited-edition collection, and a bold new brand campaign, seamlessly blending tradition with modernity.
At the heart of this campaign was the theme ‘Born to Play’, a powerful reflection of polo’s unwavering spirit, where strategy meets athleticism, and legacy merges with progress. Through a series of global events spanning North America, Europe, Asia, the Middle East, and Latin America, U.S. Polo Assn. invited sports enthusiasts and lifestyle aficionados to participate in this extraordinary journey.
An intricately designed anniversary logo representing the milestone year was created to embody the competitive grace of polo. At its core was the unique and eye-catching image of ‘hooked’ polo mallets, showcasing the sport’s strategic intricacies. This significant detail emphasised the game’s artistry while underscoring the brand’s commitment to authenticity and tradition.
Set against the U. S. Polo Assn.’s signature red, white, and blue colour palette, the anniversary logo paid tribute to its American roots while celebrating its global appeal. The logo became a prominent feature throughout the anniversary festivities, appearing in retail stores, digital platforms, and prestigious sporting events, reinforcing the brand’s position in the luxury sportswear sector.
The Exhibition Match in the Capital
The teams showcased an impressive roster of players:
USPA India Team: HH Maharaja Sawai Padmanabh Singh of Jaipur, Simran Singh Shergill, Siddhant Sharma, Bk. Shamsheer Ali.
USPA Global Team: Nicolas Corti Maderna (Argentina), Lance Watson (South Africa), Juancle Marambio (Argentina), Bk. Jaisal Singh (England/India).
In a high-stakes showdown, USPA India took on the formidable USPA Global in a thrilling exhibition match on 1 March at the Jaipur Polo Ground, New Delhi. The game began at a measured pace, but soon, both teams vied for dominance, seeking to gain the upper hand. HH Sawai Padmanabh Singh showcased exceptional skill as the tension mounted, leading his team with precision and agility. With unwavering support from his teammates, they seized the lead and defended their goal with determination until the final whistle, securing a well-fought victory.
Winner: USPA India ( 8-7 )
Collection Showcase in Delhi
After the exhibition match, guests were invited to an exclusive fashion showcase at the D’Monde Members Club, where U.S. Polo Assn. unveiled its Spring/Summer 2025 collection. The collection beautifully combined the brand’s classic polo-inspired designs with modern styling, reflecting effortless elegance and vibrant sport-inspired fashion. Among the notable attendees were Maharaja Narendra Singh of Jaipur, cricketer Nitish Rana, Bollywood stars like Harshvardhan Kapoor, Palak Tiwari, and Babil Khan, as well as luxury entrepreneurs Kalyani Chawla and the Kasliwal family from The Gem Palace.
Celebrating Heritage & Modernity
U. S. Polo Assn. also unveiled a Limited Edition 135th Anniversary Collection, an elegant selection of apparel and accessories that adeptly fuse tradition with contemporary craftsmanship. Showcasing reimagined classic silhouettes enriched with luxurious details, the collection emphasised the brand’s enduring aesthetic while offering fresh interpretations that appeal to today’s sophisticated consumer.
From elegantly tailored polo shirts embellished with celebratory gold and silver accents to statement pieces featuring exclusive anniversary graphics, every item in the collection was a tribute to polo’s prestigious legacy. Designed with premium trims and high-quality materials, the collection was more than just fashion—it celebrated the sport’s enduring influence on athletics and style. Each piece carried a specially designed hangtag, signifying its exclusivity and connection to this milestone year.
A Year-Long Festivity
U.S. Polo Assn. organised a vibrant series of events across major locations worldwide. These meticulously planned experiences blended high-stakes competition with luxury fashion and lifestyle elements.
Tournaments and Exhibitions:
Spectacular championship matches unfolded at some of polo’s most prestigious venues, including the USPA National Polo Center in Palm Beach County, Florida, and the Jaipur Polo Grounds in Delhi, India. These events showcased high-goal polo’s exhilarating intensity and refined elegance, captivating enthusiasts worldwide.
Bespoke Retail Experiences
Consumers in Miami, Mumbai, London, and Istanbul had the chance to engage with the brand through immersive in-store celebrations. These exclusive activations provided unique insights into the heritage of U. S. Polo Assn.
Interaction with Players
Festivities included meet-and-greet events with professional players, interactive displays, and activities to connect fans with the sport’s cultural significance. Guests enjoyed Instagram moments, life-size anniversary backdrops, and specially curated luxury hospitality areas.
Global Media Collaborations
Through strategic partnerships with ESPN and Star Sports, U. S. Polo Assn. brought the excitement of polo to a worldwide audience.
Established in 1890, the USPA has been instrumental in shaping the sport, preserving its integrity, and promoting its global growth. The organisation remains dedicated to nurturing talent, supporting players, and enhancing the equestrian experience.
“This anniversary was not just a reflection of our past but a commitment to our future,” said Stewart Armstrong, Chairman of the USPA. “We were excited to engage with fans worldwide, showcasing polo’s beauty, athleticism, and authenticity through this global celebration.”
A Vision Beyond 135 years
With a presence in over 190 countries and a reputation as one of the world’s top sports licensors, U.S. Polo Assn. has evolved into a global lifestyle powerhouse. Consistently ranked alongside elite sports leagues like the NFL and NBA, the brand continues to innovate while preserving its rich heritage.
As U.S. Polo Assn. celebrated this milestone anniversary, it invited the world to honor a legacy of excellence and the evolution of a sport that has inspired generations. With a bold vision, deep-rooted tradition, and unwavering authenticity, its journey is far from over—it’s only beginning.
This milestone was marked with exclusive events, a commemorative collection, and a dynamic brand campaign, reinforcing its enduring influence in the world of polo.
In equestrian sports, few names evoke the same sense of heritage and prestige as U.S. Polo Assn. As the official brand of the United States Polo Association (USPA), it has long been synonymous with the refined excitement of polo. Established in 1890, the USPA has been pivotal in cultivating and promoting polo across North America and beyond.
Marking its 135th anniversary, U.S. Polo Assn. launched a global tribute, celebrating the sport’s rich history while embracing its dynamic future. This milestone was more than just a nod to the past—it was a statement of evolution and innovation. The commemoration featured exclusive events, a limited-edition collection, and a bold new brand campaign, seamlessly blending tradition with modernity.
At the heart of this campaign was the theme ‘Born to Play’, a powerful reflection of polo’s unwavering spirit, where strategy meets athleticism, and legacy merges with progress. Through a series of global events spanning North America, Europe, Asia, the Middle East, and Latin America, U.S. Polo Assn. invited sports enthusiasts and lifestyle aficionados to participate in this extraordinary journey.
An intricately designed anniversary logo representing the milestone year was created to embody the competitive grace of polo. At its core was the unique and eye-catching image of ‘hooked’ polo mallets, showcasing the sport’s strategic intricacies. This significant detail emphasised the game’s artistry while underscoring the brand’s commitment to authenticity and tradition.
Set against the U. S. Polo Assn.’s signature red, white, and blue colour palette, the anniversary logo paid tribute to its American roots while celebrating its global appeal. The logo became a prominent feature throughout the anniversary festivities, appearing in retail stores, digital platforms, and prestigious sporting events, reinforcing the brand’s position in the luxury sportswear sector.
The Exhibition Match in the Capital
The teams showcased an impressive roster of players:
USPA India Team: HH Maharaja Sawai Padmanabh Singh of Jaipur, Simran Singh Shergill, Siddhant Sharma, Bk. Shamsheer Ali.
USPA Global Team: Nicolas Corti Maderna (Argentina), Lance Watson (South Africa), Juancle Marambio (Argentina), Bk. Jaisal Singh (England/India).
In a high-stakes showdown, USPA India took on the formidable USPA Global in a thrilling exhibition match on 1 March at the Jaipur Polo Ground, New Delhi. The game began at a measured pace, but soon, both teams vied for dominance, seeking to gain the upper hand. HH Sawai Padmanabh Singh showcased exceptional skill as the tension mounted, leading his team with precision and agility. With unwavering support from his teammates, they seized the lead and defended their goal with determination until the final whistle, securing a well-fought victory.
Winner: USPA India ( 8-7 )
Collection Showcase in Delhi
After the exhibition match, guests were invited to an exclusive fashion showcase at the D’Monde Members Club, where U.S. Polo Assn. unveiled its Spring/Summer 2025 collection. The collection beautifully combined the brand’s classic polo-inspired designs with modern styling, reflecting effortless elegance and vibrant sport-inspired fashion. Among the notable attendees were Maharaja Narendra Singh of Jaipur, cricketer Nitish Rana, Bollywood stars like Harshvardhan Kapoor, Palak Tiwari, and Babil Khan, as well as luxury entrepreneurs Kalyani Chawla and the Kasliwal family from The Gem Palace.
Celebrating Heritage & Modernity
U. S. Polo Assn. also unveiled a Limited Edition 135th Anniversary Collection, an elegant selection of apparel and accessories that adeptly fuse tradition with contemporary craftsmanship. Showcasing reimagined classic silhouettes enriched with luxurious details, the collection emphasised the brand’s enduring aesthetic while offering fresh interpretations that appeal to today’s sophisticated consumer.
From elegantly tailored polo shirts embellished with celebratory gold and silver accents to statement pieces featuring exclusive anniversary graphics, every item in the collection was a tribute to polo’s prestigious legacy. Designed with premium trims and high-quality materials, the collection was more than just fashion—it celebrated the sport’s enduring influence on athletics and style. Each piece carried a specially designed hangtag, signifying its exclusivity and connection to this milestone year.
A Year-Long Festivity
U.S. Polo Assn. organised a vibrant series of events across major locations worldwide. These meticulously planned experiences blended high-stakes competition with luxury fashion and lifestyle elements.
Tournaments and Exhibitions:
Spectacular championship matches unfolded at some of polo’s most prestigious venues, including the USPA National Polo Center in Palm Beach County, Florida, and the Jaipur Polo Grounds in Delhi, India. These events showcased high-goal polo’s exhilarating intensity and refined elegance, captivating enthusiasts worldwide.
Bespoke Retail Experiences
Consumers in Miami, Mumbai, London, and Istanbul had the chance to engage with the brand through immersive in-store celebrations. These exclusive activations provided unique insights into the heritage of U. S. Polo Assn.
Interaction with Players
Festivities included meet-and-greet events with professional players, interactive displays, and activities to connect fans with the sport’s cultural significance. Guests enjoyed Instagram moments, life-size anniversary backdrops, and specially curated luxury hospitality areas.
Global Media Collaborations
Through strategic partnerships with ESPN and Star Sports, U. S. Polo Assn. brought the excitement of polo to a worldwide audience.
Established in 1890, the USPA has been instrumental in shaping the sport, preserving its integrity, and promoting its global growth. The organisation remains dedicated to nurturing talent, supporting players, and enhancing the equestrian experience.
“This anniversary was not just a reflection of our past but a commitment to our future,” said Stewart Armstrong, Chairman of the USPA. “We were excited to engage with fans worldwide, showcasing polo’s beauty, athleticism, and authenticity through this global celebration.”
A Vision Beyond 135 years
With a presence in over 190 countries and a reputation as one of the world’s top sports licensors, U.S. Polo Assn. has evolved into a global lifestyle powerhouse. Consistently ranked alongside elite sports leagues like the NFL and NBA, the brand continues to innovate while preserving its rich heritage.
As U.S. Polo Assn. celebrated this milestone anniversary, it invited the world to honor a legacy of excellence and the evolution of a sport that has inspired generations. With a bold vision, deep-rooted tradition, and unwavering authenticity, its journey is far from over—it’s only beginning.
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