Watch 100 Years Of Women's Fashion - 1910 to 2019 in 5 Minutes Polo And Beyond

‘CHANGE IS CONSTANT’ AND THE WORLD OF FASHION, MORE SPECIALLY WOMEN’S FASHION PROVES IT WELL.

It is highly claimed that what we see or read is an outcome of what the world is going through at that moment. From poetry to literature, everything has witnessed the waves of the outer world. Similarly, fashion is the imitation of reality. What we wear today and how we dress up, are all the result of the scenarios. These scenarios can be a risen storm from political, economical and socially progressive values. But how they affect the community is always reflected in their style of fashion and choice. Rolling back into the wheel of memory, LA POLO decided to briefly rewind the last 100 years of fashion and look keenly on how the movements of the world maintained the line of fashion.

1910 - 1919

The decade of the 1910s could be easily distinguished in two halves - the pre-war era and the postwar era. When we highlight at these era, we mean to look at the hardships of World War I. Everything during this era saw two completely different sides of the coin, and when we say ‘everything’ we also mean fashion. In our study of 100 years of fashion, we came across, how this era and the most drastic changes within a span of just 10 years. In the pre-war situation, the women fashion was way too different from that of the post-war. The sign of loss of economy, faith, trust and values, all started to reflect in the way women took onto fashion as well. The beginning phase of the era witness women fashion as regal. Women fashion back then had the look done with big hats, full sleeves, empire waists, fluffy gowns,

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READ MORE - 100 YEARS OF FASHION - WOMEN’S FASHION THEN AND NOW

1920- 1929

This era had something different and distinctively disturbed about itself. The darkness of the postwar era was here to stay for a while. Looking closely at the literature and fashion of the era has proved of how it has seen a great loss. From the 100 years of fashion that we are talking of, this era has largely had the tone of break down in it. Although, if a layman would look at the women fashion of this decade, he would consider it inspired by the spirit of the Jazz culture, which, nonetheless it was. The era has been largely known as the ‘Jazz Age’, for the era was taken away by the style of it. Jazz culture was everywhere,

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1930-1939

The age of the 30s was still under the impression of what its previous era imprinted on the culture and minds of the people. The world was still finding a meaning to life and was still covering itself into materialism to stay away from the pain and grief that the Great War or what we call it as the World War I has given them. While they were still fighting this, this era was somewhere preparing for another World War, which the people never saw coming. Thus, this era in the study of 100 years of fashion is the one that was largely claimed as the ‘Great Depression’. The hardships of this era was also reflected in the women fashion that it bore.

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1940 -1949

The first forty years of the study of 100 years of fashion were drowned in a struggle of fighting, evaluating and rising from the War they have witnessed. For some years, they had been witnessing the war, while in the remaining one they have been facing the aftermath of the world war. The era of the 1920s was doing the same, and now, the era of the 40s did the similar. The decade of the 40s can once again be distinguished in two different halves- the pre-war era and the postwar era. From the year 1939 to 1945.

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1950-1959

When we reflected on our study of the 100 years of fashion, we inculcated that the era of the 1950s was the time of the ‘Happy Days’. It is no doubt as to why this era was known as ‘the fabulous 50s’. What’s more fascinating about this era was it was also largely acclaimed as the ‘baby boom era’. It seemed as if the world was finally getting over all the aftermath and depression of that of the world war. With the latter years of the 40s evenly balancing the growth of the economy,

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1960- 1969

Unlike the era of the 50s, the 60s had a whole new air about itself. This era gave a sure shot start that is not going to be anywhere near the ‘fabulous 50s’ style, or will be the messenger of the ‘happy days’. Soon after the aftermath of world war came to an end, the world and its people needed a much-needed break from the colloquial routine of hardship, the industrial revolution, materialism, capitalism, and the uprising politics. The era of the 50s gave the people that relief, but the 60s came with a whole new demand and perception. Although a lot of things changed in this era, one thing that remained constant was the economic stability and growth.

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1970 -1979

The 70s saw a similar air of rebel as the 60s did. The involvement of the youth in the popular social aspects was still the same and in fact even more. The voice for human rights and in more general public rights was reaching out and loud to everyone in the world. The era of the 70s was thus, commonly known as the ‘MeDecade’. It was the decade where everyone was coming out to rebel, even the voiceless had a voice now. From men to women everyone was up for more progressive values and world. This era called for the liberty of women, which remained the highlight during our study of 100 years of fashion.

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1980 -1989

The decade of the 80s remained an amalgamation of several vibes and air. To begin with, the era started off with problematic situations that were passed in by the era before this. Although the 70s were all economically good and settle, the coming out of the youth to raise the voice for the voiceless and deprived made the biggest of the difference. This ‘conservatism’ had the world off its feet. It was all protests, rebel, and parades that absorbed the latter half of the 70s and the early 80s. But statically, the 80s started to come up with new approaches in terms of social values, economic growth, as well as political knowledge.

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1990 -1999

By the time that the decade of the 90s knocked on the calendar, the world had become a lot simpler and quieter place to live in. It was the decade of the simpler times and so was the women fashion. In fact, when studied carefully, in the 100 years of fashion, the 90s was an era where the women fashion was in its best stage. The women fashion too like everything else was a lot simpler and easy and casual. It did not have the hustle of the 10s or the rebel of the 20s or the 70s. It was just the way it should have been. This is one way of looking at the picture, but the other one could be that since the world saw so much of hustle and change in women fashion, that when it came to the 90s everyone was automatically adopting it with open arms.

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2000-2009

How popularly it has been acclaimed that if the decade of the 90s would not exist a lot of what we have today would not be true. With the simpler lifestyle of the 90s, the world also got faster. And the result of what all was reaped in the 90s was seen in existence in the 2000s. This era was the time where for the first time the world started to hear terms like ‘Globalization’ which took the world from both hands. It made everything quicker, smarter and better. Although people first dreaded it but soon understood how convenient it was going to make their lives. It was also the era where ‘internet’ at large was introduced to the people, and with it came faster connectivity among people and even faster communication. With all of this globalization and the coming of the age of the internet also came a threatening change in the fashion industry.

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2010- Current

In the last decade, everything has been set smooth. Thanks to the decade of the 90s and the work of the 2000s that they gave to the world all sorts of social, economical, personal, technical stability. When it comes to women fashion, the current decade is excelling with what all has been granted to it by the experiment of the yesteryears.

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