The Jacob & Co. Epic X Sher-e-Punjab Edition: Own your Time!


Striking boldly with its innovative creation, the Jacob & Co. Epic X Sher-e-Punjab is a remarkable tribute to honour the Sikh culture.

With almost four decades of excellent craftsmanship and distinct innovation, the Jacob & Co luxury watch collection has successfully held storytelling at the centre of its core. In 2025, the Jacob & Co. Epic X Sher-e-Punjab is back to echo a feeling of faith and fearless devotion of Sikhs.

At the peak of the watchmaking industry, Jacob & Co. has drawn their latest inspiration from the bold and fearless Khalsa community. With an extremely limited 50 pieces in circulation, the watch is a masterful blend of Sikh heritage, powered by Swiss craftsmanship.

Jacob & Co India Exclusive Edition

The 44mm dial on Sher-e-Punjab offers two masterful variants: titanium and 18k gold. The titanium dial features a feather-like touch, while the other offers a rose gold glow. Both models allow their user to choose their preferred style. Additionally, the handcrafted 158 elements help the watch beat in a precise rhythm.

The watch is also marked with the three iconic Sikh symbols: the Roaring Lion, Khanda, and Ek Onkar. Also, the embedded phrase “Sat Sri Akal” blesses the owner’s wrist with a 500-year-old culture!

The blue-coloured straps, along with a honeycomb-like pattern, showcase the Sikh culture in a modern look. The bright colour is also a tribute to the vibrant tapestry of Punjab. Moreover, the detailing of the Jacob & Co Epic X limited edition further amplifies the modern look, all while complementing the Khalsa community.



Jacob & Co Epic X Sher-e-Punjab Price

Priced around 34,00,000 INR, the Jacob & Co. Epic X Sher-e-Punjab is a premium watch for collectors. The watch is exclusively available through Ethos Watches and is rapidly selling out.

The watch’s distinctive features include:

Engravings of the Roaring Lion, Khanda, and Ek Onkar.
Water resistivity up to 100 metres.
A 44 mm lightweight/rose glow case.
Frequency of 28,800 vibrations per hour.

The Context of the ‘Epic X’ Collection

The distinctive ‘X’ motif was first introduced in 2015 as a symbol of flair and allure. The collection presents innovative designs remodelled in 2022, with fresh materials and refined finishes. Bold case structures and the dials are the two most standout features of the segment.

There have been earlier showcases of the Epic X Collection celebrating Indian heritage. The forerunner models include engravings of the Jacob & Co. Epic X India Edition (Taj Mahal) , Epic X Titanium Navy Blue Neoralithe Inner Ring (Wonders of India Edition) and Jacob & Co. Epic X Ram Janmabhoomi Titanium Edition 2. Now, the Sher-e-Punjab model dives deeper, paying spiritual homage to Sikh beliefs.

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